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    <title>Newstin - 2008 Olympic Advertising</title>
    <link>http://www.newstin.com/us/2008-olympics-advertising</link>
    <description>Global Social News Platform</description>
    <copyright>Copyright © 2006 I2S a.s.</copyright>
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      <title>Sport stars are hot, but Bollywood rules ad world</title>
      <link>http://www.newstin.com/tag/us/76025174</link>
      <description>2 Sep, 2008, 0413 hrs IST,Rupali Mukherjee, NEW DELHI: The real life heroes of Beijing Olympics and poster boys of cricket may take some time to catch up with ‘reel' life stars. Despite the huge hype and buzz around IPL...</description>
      <pubDate>Mon, 01 Sep 2008 23:07:43 GMT</pubDate>
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      <dc:date>2008-09-01T23:07:43Z</dc:date>
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      <title>Research reveals Coca-Cola and Adidas as Beijing 2008 sponsorship winners</title>
      <link>http://www.newstin.com/tag/us/75822192</link>
      <description>Research from Mediaedge:cia (www.mecglobal.com), a leading media agency , today reveals the level of success achieved by the brand sponsors of the Beijing 2008 Olympic Games. Yet research from Mediaedge:cia (MEC) reveals...</description>
      <pubDate>Fri, 29 Aug 2008 13:51:47 GMT</pubDate>
      <guid>http://www.newstin.com/tag/us/75822192</guid>
      <dc:date>2008-08-29T13:51:47Z</dc:date>
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      <title>Was Beijing Worth the Billions? NeuroFocus Answers the Big Questions for Olympic Advertisers</title>
      <link>http://www.newstin.com/tag/us/75782137</link>
      <description>News source: Business Wire Were the billions spent on marketing during the Beijing Olympics worth it? The company has just released its proprietary "Beijing Brand Study" report on advertising and sponsorships in the 2008...</description>
      <pubDate>Fri, 29 Aug 2008 04:21:58 GMT</pubDate>
      <guid>http://www.newstin.com/tag/us/75782137</guid>
      <dc:date>2008-08-29T04:21:58Z</dc:date>
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      <title>New Tests Loom for Post-Olympic China (Foreign Affairs)</title>
      <link>http://www.newstin.com/tag/us/75498573</link>
      <description>New Tests Loom for Post-Olympic China By Will Swarts |Will Swarts Archive |Published: August 25, 2008 Active Discussions on SmartMoney NOW THAT THE last medal has been handed out and Olympic flame in Beijing extinguished,...</description>
      <pubDate>Mon, 25 Aug 2008 20:57:22 GMT</pubDate>
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      <dc:date>2008-08-25T20:57:22Z</dc:date>
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      <title>Olympics end with massive TV viewership</title>
      <link>http://www.newstin.com/tag/us/75467307</link>
      <description>211 million viewers tuned in to NBC’s 16 days of Olympics coverage LOS ANGELES/BEIJING - NBC Universal smashed yet another historic ratings benchmark: The Beijing Olympics is the most-watched U.S. television event of all...</description>
      <pubDate>Mon, 25 Aug 2008 04:43:51 GMT</pubDate>
      <guid>http://www.newstin.com/tag/us/75467307</guid>
      <dc:date>2008-08-25T04:43:51Z</dc:date>
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      <title>Ratings NBC could only dream of</title>
      <link>http://www.newstin.com/tag/us/75393216</link>
      <description>When the Beijing Olympic Games began Aug. 8 with a four-hour spectacular, more than 840 million people in China tuned in, perhaps the largest television audience in history for a single event. While NBC is celebrating...</description>
      <pubDate>Sat, 23 Aug 2008 04:00:00 GMT</pubDate>
      <guid>http://www.newstin.com/tag/us/75393216</guid>
      <dc:date>2008-08-23T04:00:00Z</dc:date>
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      <title>Endorsement rules set to be re-written</title>
      <link>http://www.newstin.com/tag/us/75317475</link>
      <description>Surabhi Agarwal Posted online: Friday , August 22, 2008 at 00:08 hrs Updated On: Friday , August 22, 2008 at 00:08 hrs ‘All you need to do is play cricket and the rest will fall in place.’ Till very recently this used to be the...</description>
      <pubDate>Fri, 22 Aug 2008 05:11:27 GMT</pubDate>
      <guid>http://www.newstin.com/tag/us/75317475</guid>
      <dc:date>2008-08-22T05:11:27Z</dc:date>
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      <title>TNS' Holistic Approach Shows Olympic Game Sponsors Go for Gold in Beijing</title>
      <link>http://www.newstin.com/tag/us/75222306</link>
      <description>As the Olympic Games come to a close, TNS Custom and TNS media combined their extensive research surrounding advertising during the Beijing Olympic Games. The research mainly focuses on six top advertisers picked from worldwide...</description>
      <pubDate>Thu, 21 Aug 2008 16:53:48 GMT</pubDate>
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      <dc:date>2008-08-21T16:53:48Z</dc:date>
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      <title>Liu to remain a marketing phenomenon despite Olympic flop (AFP)</title>
      <link>http://www.newstin.com/tag/us/75127647</link>
      <description>by Fran Wang 22 minutes ago BEIJING (AFP) - Liu Xiang may be injured and vulnerable after his shock Olympic flop, but advertising executives believe the groundbreaking Chinese athlete will remain a marketing phenomenon for many...</description>
      <pubDate>Thu, 21 Aug 2008 08:02:45 GMT</pubDate>
      <guid>http://www.newstin.com/tag/us/75127647</guid>
      <dc:date>2008-08-21T08:02:45Z</dc:date>
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      <title>Adidas 2008 Beijing Olympics Ads</title>
      <link>http://www.newstin.com/tag/us/75090787</link>
      <description>Creative Adidas “Impossible Is Nothing” campaign for 2008 Beijing Olympics by TBWA advertising agency. Adidas “Together” Olympics Ad Adidas “Zheng Zhi” Olympics Ad Adidas “Feng Kun” Olympics Ad notice the collective tones in...</description>
      <pubDate>Thu, 21 Aug 2008 00:17:05 GMT</pubDate>
      <guid>http://www.newstin.com/tag/us/75090787</guid>
      <dc:date>2008-08-21T00:17:05Z</dc:date>
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