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    <title>Newstin - 2012 Olympic Sponsorships</title>
    <link>http://www.newstin.com/us/2012-olympics-sponsorship</link>
    <description>Global Social News Platform</description>
    <copyright>Copyright © 2006 I2S a.s.</copyright>
    <dc:rights>Copyright © 2006 I2S a.s.</dc:rights>
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      <title>Selling of the Olympic Games to sponsors</title>
      <link>http://www.newstin.com/tag/us/75125381</link>
      <description>The triumphs at the Beijing Olympics of multi-gold medal stars like US swimmer Michael Phelps is an inevitable consequence of the selling of the Olympic Games to sponsors. Phelps, 23, winner of eight gold medals at the Beijing...</description>
      <pubDate>Thu, 21 Aug 2008 08:11:56 GMT</pubDate>
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      <dc:date>2008-08-21T08:11:56Z</dc:date>
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      <title>Belfast To Celebrate Returning Heroes</title>
      <link>http://www.newstin.com/tag/us/75198820</link>
      <description>Belfast is to stage two important celebrations soon - one to mark the handover of the Olympic Games from Beijing to London ahead of the 2012 Olympics and another to thank service personnel who have performed in a different way...</description>
      <pubDate>Thu, 21 Aug 2008 14:45:10 GMT</pubDate>
      <guid>http://www.newstin.com/tag/us/75198820</guid>
      <dc:date>2008-08-21T14:45:10Z</dc:date>
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      <title>It’s money for gold hope, says Sports Secretary Burnham</title>
      <link>http://www.newstin.com/tag/us/75041082</link>
      <description>There are major doubts within the sports sponsorship trade that the Government will get anywhere near their target of raising £79million from the private sector to meet the shortfall in their funding commitment to London 2012.</description>
      <pubDate>Wed, 20 Aug 2008 20:23:36 GMT</pubDate>
      <guid>http://www.newstin.com/tag/us/75041082</guid>
      <dc:date>2008-08-20T20:23:36Z</dc:date>
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      <title>Leveraging Olympic Spotlight, Marketers Turn to News Video</title>
      <link>http://www.newstin.com/tag/us/74545234</link>
      <description>NEW YORK, NY and BEIJING — (Marketwire) — 08/18/08 — Corporate and institutional marketers are providing record amounts of rights-free video content from the Beijing Olympics to news media outlets for use in their reporting,...</description>
      <pubDate>Mon, 18 Aug 2008 14:49:58 GMT</pubDate>
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      <dc:date>2008-08-18T14:49:58Z</dc:date>
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      <title>The Olympic games: operation succeeded, patient passed away</title>
      <link>http://www.newstin.com/tag/us/74394007</link>
      <description>via Wikipedia The operation called the Beijing Olympics has been a great success in terms of sportive achievements and - from the Chinese side - in dealing with the huge operational challenges. The air is alright, protests have...</description>
      <pubDate>Sun, 17 Aug 2008 08:45:00 GMT</pubDate>
      <guid>http://www.newstin.com/tag/us/74394007</guid>
      <dc:date>2008-08-17T08:45:00Z</dc:date>
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      <title>Go for the Gold With Olympic Stocks</title>
      <link>http://www.newstin.com/tag/us/74000557</link>
      <description>These ten companies will be big winners as a result of their involvement with the games -- as sponsors, partners, advertisers and more. "One World One Dream" is the motto of the 2008 Olympics, and for the 10,500 athletes...</description>
      <pubDate>Thu, 14 Aug 2008 11:49:18 GMT</pubDate>
      <guid>http://www.newstin.com/tag/us/74000557</guid>
      <dc:date>2008-08-14T11:49:18Z</dc:date>
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    <item>
      <title>Who will win marketing gold?</title>
      <link>http://www.newstin.com/tag/us/74025882</link>
      <description>A Reuters story out of Beijing says Michael Phelps could rake in $30 million in endorsements. Not too shabby. “In the short term, he is a gold mine because he represents everything that is pure, young, strong and visionary...</description>
      <pubDate>Thu, 14 Aug 2008 13:48:55 GMT</pubDate>
      <guid>http://www.newstin.com/tag/us/74025882</guid>
      <dc:date>2008-08-14T13:48:55Z</dc:date>
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      <title>Targeting China</title>
      <link>http://www.newstin.com/tag/us/73858637</link>
      <description>Usually sponsors of sporting events target the international audience when they choose the events they’ll sponsor, hoping for a lot of TV and other exposure. With respect to this year’s Olympics, however, the primary target for...</description>
      <pubDate>Wed, 13 Aug 2008 16:46:09 GMT</pubDate>
      <guid>http://www.newstin.com/tag/us/73858637</guid>
      <dc:date>2008-08-13T16:46:09Z</dc:date>
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    <item>
      <title>Doubletree Hotels Salutes U.S. Olympic and Paralympic Medal Winners with Commemorative Forest...</title>
      <link>http://www.newstin.com/tag/us/73449073</link>
      <description>Doubletree Hotels today announced a unique environmental tribute to celebrate accomplishments by some of the world's most talented athletes this summer. For every medal Team USA receives at the upcoming Olympic and Paralympic...</description>
      <pubDate>Mon, 11 Aug 2008 17:30:00 GMT</pubDate>
      <guid>http://www.newstin.com/tag/us/73449073</guid>
      <dc:date>2008-08-11T17:30:00Z</dc:date>
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      <title>How the Beijing authorities have even silenced the taxi drivers for the Olympics</title>
      <link>http://www.newstin.com/tag/us/73190919</link>
      <description>Absolutely nothing has been left to chance in Beijing this month – even the taxi drivers have been told what they can and cannot talk about. Communist Party officials advise that silence is the best policy when picking up a...</description>
      <pubDate>Sat, 09 Aug 2008 23:50:56 GMT</pubDate>
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      <dc:date>2008-08-09T23:50:56Z</dc:date>
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